Core values


We take great care in the work we do and how we do it.


We take on each day with accountability and commitment.


Every day we act with integrity, respect and openness.


We are leaders because we put excellence in our values.

Blue Culture

Be authentic

Don’t be shy, be yourself!

Build trust

Trust helps us work better together.

Make connections

Making connections inside and outside your department fosters collaboration and teamwork.

Diversity, equity and inclusion

As a Canadian company, we know diversity is our nation’s, and our company’s, strength. We have a long-standing commitment to reflect all Canadians in the products we sell, the people we hire, and the culture we create in our organization. We welcome and respect everyone, and every gender identity, sexual orientation, race, ethnicity, culture or ability.